Cheryl Jean Pascoe

Cher Pascoe, Honored Entrepreneur, Dies On December 12, 2014, well-known entrepreneur and businesswoman, Cher Pascoe died of a heart attack in her home in Golden shortly after being released from the hospital following surgery. A long time resident of Jefferson County over her adult years, Pascoe actively served and took leadership roles in many service and civic organizations. She was a respected member of The Denver West Club of Rotary International and served on the Board of Directors until her illness. She also served on the Board of Directors for Mile High Red Cross from 2000-2005, Rocky Mountain Poison and Drug Foundation serving as Vice President from 1989-1991, and Mile High Red Cross. Sharing her expertise in business, she also taught in the Denver Entrepreneurship Academy with the combined programs of Denver University, University of Colorado, and Auraria Higher Education Center. Pascoe was well known in the business community, highly regarded for her warmth and easily recognizable leadership skills. Business media regularly recognized her for her creativity and good market practices. · Colorado Biz recognized her in the †œTop Women Owned Businesses†� every year from 1993-2007. · Colorado Biz also honored her by including her in The Top 250 Privately Held Colorado Companies every year from 1995-2000. · Denver Business Journal included her in the Top 25 agencies every year since 2002. · Medical Marketing & Media Magazine featured her agency every year from 2001-2007. She participated in the White House Health Project in the Public Affairs Task Force from 1996-2003. In that project, she served as Senior Advisor to C. Everett Koop, Surgeon General in 2003. Three professional business entities, Arthur Young, INC Magazine, and the Denver Business Journal, nominated her as †œEntrepreneur of the Year†� for the years 1988, 1989, and 1990. Pascoe earned over 140 regional, national, and international awards for effectiveness and/or creativity and execution of her businesses. She founded Pascoe Professionals Inc., Medical Marketing, 2008-2010 and moved on to develop a larger company with an expanded goal. She co-founded and was president of The Pascoe Associates, Inc. from 1986-2008--twenty-two years specializing in healthcare. Her company was the first marketing communications firm specializing in healthcare. As a visionary, she recognized healthcare as a dynamic long-term growth industry with a high level of need for effective marketing communications. With a partner from DDB Needham Beverly Hills, they created a national, full service marketing communications firm with average annual billings of $4.5 million. Her company provided service to medical entities including pharmaceuticals, biotech, healthcare providers, managed care, insurers, public health, health initiatives, medical information technology, national medical professional organizations and foundations. Based on over twenty-five years of marketing and management excellence, Pascoe founded a new business, Inspire Strategy LLC, in 2010. She wrote on her businesses LinkedIn profile: †œIn addition to brand development, strategic direction and planning, Inspire Strategies provides integrated marketing communication crafting and orchestrating comprehensive, integrated marketing programs with a thorough knowledge of all media including traditional, direct marketing, search engine, and email marketing, tracking, and reporting.†� With a BA in theology from CU Boulder and an MBA in Business from Columbia University, she used her education and her unique personality and vision to build successful businesses. As a foil to her business focus, she loved dogs and cats, and domestic arts including gardening and cooking. She had a devotion to meditation and loved photography, hiking, and traveling--some of which she did internationally for her business clients. With all her challenges and successes growing in entrepreneurship, respected by colleagues, businesses for which she worked, and people in the many organizations she founded and led, Cher Pascoe died when she was highly successful and †œahead of the game.†� She was an innovator, strategist, leader, team builder, speaker, writer, and business developer. In addition to success, honors, awards, and respect she was much loved by her friends. Ironically, she died on her 63rd birthday. She is survived by an aunt, Carol Roberts of Oklahoma and family members from Kansas. Donations can be given in Cher†™s memory to: The Jefferson Symphony Orchestra P.O. Box 546 Golden, Colorado 80402 303.278.4237 or The Action Center 720.407.6684 [email protected] . Acknowledgements for this memorial tribute: Stephen Lewis [email protected] Dr. P.D. Sargent [email protected] www.ancientpowerwomen.com